JB Law's Portfolio

Wonderland comes to life at Westgate.

 

“Wonderland comes to life” represents an experience that has become more interesting, exciting and filled with energy. Each campaign features the model(s) in a whimsical wonderland setting, with a storyline that revolves around shoppers finding themselves in a “wonderland where everything comes to life” when they shop/dine at the mall.

 

The concept highlights the mall’s USP – Westgate Wonderland by featuring the floral elements as a major part of the campaigns’ settings. These elements will be incorporated to fit each campaign’s theme (e.g. the musical instruments and floral elements in the Christmas key visual).

 

The design elements in the masthead for “The City’s Best Now At Westgate” will change to fit each campaign, while “Comes To Life” will remain a staple in each campaign header to create emphasis to the creative.