Ideology

Traveling is an adventure compelling enough to keep people voyaging all around the globe. To some, it could be a dream, a luxury, an escape, a challenge, a lifestyle. The hopeful expectations when one is at the airport’s boarding gates can
be tremendously exhilarating. 

 

With this new deck of branding for the mall’s tourist privileges program, we would like to introduce novelty through the concept of a mock airline – something that all travellers can relate to and are familiar with.

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Logo​

The logo is derived from the initials of Raffles City, and kept minimal to mimic logos of real airlines.

 

Design

Tourists may pick up their exclusive “travel kit” from the mall before embarking on their “journey”. Each “travel kit” consists of a set of “boarding passes” and a traveller’s card. Boarding passes are destination-specific. Each of the shop recommendation in the booklet is a “destination”. Hence with this booklet of “boarding passes”, tourists will be led to their “destinations” around the mall.

 

The "boarding pass" will be presented in a sleek, sliver folder for a classy, elegant feel. The inner pages, however, will be colourful to complement tourists’ mood and the genre of information it holds.

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