JB Law's Portfolio

With the idea of having content specially curated for the malls’ audiences, Bespoke, which refers to something that is specially made for a specific user, heads as the mailer title. To further illustrate this point, the “O” in “Bespoke” has been treated to portray:

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• a speech bubble (representing the communications curated for the audience)

• a splash (representing a splash of colours/excitement ensued from each issue)
   

The colour of the mailer title will vary to bring a bout of freshness to every issue.

 

The pastel colour scheme of the mailer is chosen and coordinated to suit each campaign. This issue of GSS, for example, features primary colours of green and yellow due to the farm theme. Besides the myriad of colours, the illustrations and design graphics found throughout the mailer and other mall collaterals add a pop of fun and character to the campaign. Against a white background, the contents stand out in stark contrast.