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IOI City Mall -

A Medieval Christmas 2018

Celebrate this holiday season back to the Medieval times at IOI City Mall.

Charlie enters into a medieval era revealing a world of fantastical events where folklore and magic come alive.

 

Charming illustrations evoke the fun and joy of childlike innocence. It is a celebration of intricate details and lavish colours, captivating Charlie with unending surprises of age-old Christmas traditions.

 

To further extend, we plan to turn the Christmas gift box into a board game featuring Charlie's adventures. Players acting as Charlie will navigate through the snowy maze of ancient territories filled with legendary swashbucklers, mythological creatures, and wondrous corners of hidden surprises. In a beautiful world of interesting culture and traditions, players will learn about the medieval world while having fun in the dreamy wonderland.

Credits 

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Advertising Agency: Thriven & Thro Creative

Art Director: JB Law

Illustrator/Designer: S Tee, JB Law

Copywriter: WQ Ong
Client: IOI City Mall, Putrajaya

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© 2017 by Thriven & Thro Creative. 

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